What is reputation management?
The reputation of a business is both what they say about themselves and what others say about them. Managing reputation is nothing new; what’s new is how the internet and social media have changed the way businesses are being defined and how fast their reputations spread.
What is presence management and how does it help local businesses?
Presence management is making sure that customers can find the right information about a business online. Correct and consistent listings across directories, review sites and social networks is crucial.
Why is online review monitoring important?
With over 33 million local reviews on Yelp alone, it’s clear that customers are sharing their opinions online. Seventy-two percent of consumers say they trust online reviews as much as personal referrals, so whether it’s a testimonial, a detailed article on someone’s blog, or an offhand comment on Twitter, people are now chatting 24/7—and local business owners need to be paying attention.
Power your online reputation
Pinpoint Local Norcross online reputation management tool suite brings all of the factors that contribute to your business’s online presence in one place, so you can take control of your online reputation.
All your reviews in one place
Compile reviews from dozens of sites so you can easily see what’s being said about your business online. Plus, use competitive benchmarking to see how you stack up to the competition.
Automated reports and alerts
Executive reports break down how your business is faring in online conversations and helps you understand what to do. Alerts are also sent every time new information is found.
Show up where people are looking
Improve your search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
Hear what’s being said all over the web
Monitor when your business is mentioned in a variety of sources, including news sites, blogs and social networks.
You vs. the competition
Examine how your business performs against the competition on search engines, in regards to review ratings, total reviews, and perform social comparisons.
Explore the top positive and negative keywords associated with reviews for your business.