REPUTATION MANAGEMENT
What does Online Reputation Management mean for your small business?
Marketing is every bit of contact a company has with anyone in the outside world! First impressions last. Gain more control over your brand’s narrative by getting ahead of issues and monitoring mentions online with reputation management. Every Georgia brand wants to make a good impression online, but having a standout website or social media presence isn’t enough. If your business is hit by a negative review or unfavorable media attention, it can feel like the end of the road.
The key focus of online reputation management is to create a positive perception of a brand or business.
Every activity a Georgia brand takes part in should be monitored and managed to help shape the opinions of existing and future customers, ultimately making the business appear reliable and trustworthy. This includes four classes of media channels.
- Owned media – Employee and customer stories, user-generated content, reviews, webinars, and brand-created content.
- Paid media – Sponsored social posts, lead generation, affiliate programs, and native advertising.
- Earned media – Media relations, influencer marketing, and PR.
- Shared media – Community service and partnerships, co-branding campaigns, and organic social media posts.
Reputation management is a multi-channel approach to prevent and resolve any issues that could damage your brand’s reputation. Although reputation management should be part of an ongoing approach to building a healthy brand online, many companies don’t act until the damage has already been done. Managing your brand’s reputation online isn’t a once-and-done process but investing in it as soon as possible can save you plenty of future headaches.
One of our favorite sources for marketing insights, Search Engine Journal, has a great article about reputation management.
Here are ten key benefits to continuous reputation management:
- Increased Visibility: Positive reviews and a strong online presence can help businesses gain more visibility in search engines, leading to increased website traffic and ultimately, more customers.
- First Impressions: Many customers now use search engines and online reviews as their first point of reference when considering a business. A strong online reputation can make a positive first impression.
- Credibility: A business with positive online reviews and a strong online reputation is often seen as more trustworthy and credible.
- Customer Trust: Positive online reviews can help to build customer trust and loyalty, making it more likely for customers to choose a local business over competitors.
- Competitive Advantage: A strong online reputation can give a local business a competitive advantage over other businesses in the same industry.
- Brand Awareness: Reputation management can help to increase brand awareness and recognition, leading to increased customer loyalty and repeat business.
- Negative Reviews: Managing negative online reviews and addressing customer complaints can help to prevent potential customers from being deterred by negative feedback.
- Improved Customer Experience: Reputation management can help businesses to identify areas for improvement in their customer experience, leading to increased customer satisfaction.
- Online Presence: Reputation management can help to improve a business’s online presence, ensuring that they appear in more search results and on more platforms.
- Revenue: A strong online reputation can lead to increased revenue for a local business, as more customers are likely to choose them over competitors with weaker online reputations.
Why Choose Us for Your Reputation Management Needs?
Today, the online reputation of your business is defined by your customers. We build a single business app login for all our clients in Norcross, Peachtree Corners, Duluth, Berkeley Lake, Gwinnett County, Atlanta, and beyond. The client business app is designed to track and interact with the customer journey of your ideal customers. All of these customer touch points impact the reputation of your business online.
Reviews, accurate business information, and social media activity impacts your reputation and whether a consumer decides to do business with you. You need a way to manage all of these factors in a scalable way. We can help! All reviews should be responded to as soon as possible. Look here for review responses best practices.
Monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
Take control of your online reputation today!
- Manage your online reputation from one place: Compile reviews from dozens of sites so you can easily see what’s being said about your business online. Plus, use competitive benchmarking to see how you stack up to the competition. Check out the top ten review spots!
- Show up where people are looking: Improve your search rank by identifying online business listings that are inaccurate or missing from essential directories like Google, Facebook, and Bing.
- Hear what customers are saying all over the web: Monitor when your business is mentioned in a variety of sources, including news sites, blogs and social networks. Plus, highlight the most positive and negative mentions using automated sentiment analysis.
- Visualize customer sentiment Identify trending keywords in feedback to pinpoint what customers are talking about most—good and bad. View a trendline of positive and negative keywords to visualize changes in sentiment over time.
- Uncover the ‘why’ behind star ratings Powerful data uncovers the ‘why’ behind customers’ reviews to understand how customers really feel about their experience with your business.
- Turn information into action. Understanding the most prevalent keywords customers talk about helps you to uncover insights that lead to action! Make smart business decisions using data-backed knowledge right from your customers.
- Stay informed with automated reports and alerts: Executive reports break down how your business is faring in online conversations and help you understand what to do. Alerts are also sent every time new information is found.
- Follow Best practices!
Review our anchor reputation management product here.
Are you curious about your business online reputation now? Request your free report here!
Do you want to discuss building your brand online?