Local Georgia business marketing
Local Georgia business marketing is necessary to grow your small business’ bottom line, especially if you operate in a niche that caters chiefly to local customers. With the right strategies, you can increase foot traffic in your physical locations and invite more local visitors to your website or ecommerce store.
Unfortunately, many business owners do not know the most effective marketing strategies to adopt when they want to get the word out about their business. As a full-service digital marketing agency, Pinpoint Local Norcross is here to help. Our experienced digital marketers are conversant with everything Georgia local businesses need to succeed.
What are some of the most effective local Georgia business marketing strategies?
Not all digital marketing agencies are adept at local business marketing. Some are notorious for adopting a one-size-fits-all strategy for all businesses, and this hardly ever ends well. Our experience in the local Georgia business marketing arena has shown us that some approaches are more effective than others. Here is a summary of some of the most effective ones:
Make your website mobile-friendly
The most important leads for local businesses are generated via mobile search because this category of searchers has a greater intent to patronize than all other searchers. Thus, every small business targeting local customers must ensure their website is mobile-friendly. In fact, you may consider developing a separate mobile-only website that will cater to all screen sizes, no matter how small.
Optimize your website with geo-specific terms
During your keyword research, you should focus on long-tail keywords with specific local terms. Ranking for these keywords is a sure way to attract more customers in your local area. For example, the keyword may contain the name of the specific city or neighborhood. Sometimes, you may even need to be as specific as including your street name. That way, you’ll target a specific group of customers- the ones most likely to make a purchase.
Go local on social media
When making social media posts, you should consider tagging your location or the important monuments in your geographic area. Local keywords should also come up in your hashtags, profiles, bios, captions, and other posts. Doing this would increase your posts’ visibility among people in the same geographical location, and you’ll have a better chance of converting them to customers.
Claim your business listings
Claiming your business listings in online directories is another highly effective local Georgia business marketing strategy. The most important of these listings is, of course, Google My Business. However, doing the same for platforms like Facebook, White Pages, Foursquare, and Bing Places could give you an edge over your competitors.
Contact the local Georgia business marketing experts
At Pinpoint Local Norcross, we understand what effective local business marketing entails, and we ensure our customers get nothing short of the best services. We have a track record of helping our clients expand their reach, improve their sales, and grow their business within a reasonably short time frame. Contact us today, and we’ll be glad to discuss how we can help.