Getting to the top of search results can establish your brand as an industry authority, improve your company’s exposure, and deliver the kind of ROI you want to see. But why is my website not ranking at the top yet? While there is no precise answer to this question, we think your site might be struggling to reach the top for several reasons. Consider these possibilities if you feel like you’ve been trying for a long time, but you are not getting the best results.
- You Haven’t Given It Enough Time
SEO requires patience; it’s not an overnight process. Things need to be done in order. It takes a lot of time to research, create, and implement a strategy. It also takes more time for Google to know changes have been made to your website, and then you have to wait for the search engine to index your site. In general, it takes months for you to start seeing results.
- Your Competitor Is Doing More Than You
Almost everyone knows about SEO. In fact, it’s an integral part of modern marketing. If you think you’ve done enough or don’t need it, then there is someone working hard to show you why it’s crucial. If you’ve been investing in SEO, you may start to see a little movement up the rankings, but those who spend more on SEO will see more results than you.
- You’re Using Old SEO Techniques
The SEO field has evolved over the last few years. You’re not doing your website any favors if you’re still using techniques and strategies of ten years ago. At the very least, you’re wasting your energy and time. At worst, your website risks being penalized by search engines like Google or Bing. You need to modernize your approach and follow the industry’s best practices.
- Your Website’s Content Sucks
There’s a good chance your webpage won’t show in search results if your site copy sucks. Search engines like Google or Bing only rank websites that provide quality content that meets searcher’s intent and satisfies their queries. Aim to make your content comprehensive enough to answer searchers’ questions when creating content, so searchers won’t have to leave your website to check out other results.
- Your Target Keywords Are Too Competitive
You may be targeting keywords that are too competitive. For instance, an auto repair shop that tries to rank for the word “auto repair” doesn’t stand a chance. These are search terms that take years of hard work to see results. Instead,” try something like “auto repair shop in Gwinnett County, Georgia.” This tends to produce superior results.
Pinpoint Local Norcross Can Help With Your Website Ranking
Pinpoint Local Norcross offers search engine optimization services in GA to help your business rank on the first page and earn more revenue online. We’re experts in SEO, and you won’t have to worry about any of these common ranking mistakes. Get in touch with us at 404-449-3844 for more information on how we can help your website ranking,