Developing a new website can be a time-consuming and expensive process. As such, you should put effort into making sure your site is future-proof to avoid going through the same process every year. Although no website can last forever, thanks to the ever-changing technology, making the right decisions from the get-go can ensure you create a site that can last 5-10 years or even longer. At Pinpoint Local Norcross, we’re an agency that specializes in digital marketing near Duluth GA. We offer responsive, SEO, and user-friendly web design solutions that are quite affordable.
Tips for Future-Proofing Your Website
There’s no formula to completely future-proof your site due to the evolving nature of technology, especially coding standards and languages. However, the following tips can help your website last as long as possible:
- Less is More
You might think that putting everything on your site will make it more attractive and easier for visitors to access everything. But doing so will have the opposite effect. You will confuse your users and find it difficult to maintain your site later on. So, stick to less is more and only add what’s essential. When planning your website, consider what is really necessary, how the information will benefit users, and if they’ll actually use it.
- Focus on Users
What do your visitors and users need? Your website should focus on attracting your target audience and not so much about what you want and what you’re offering; otherwise, you will drive your visitors away. That’s why it is crucial to understand what your audience needs. Today, web users do not have the patience or the time to find their way around a site and know what actions you want them to take. If your website is user-friendly, your target audience will find it easier to respond.
- Go Responsive
One effective way of future-proofing your website is creating a responsive web design. This ensures your website can adapt to all screen sizes of any device, such as smartphones and tablets, while still using a single URL. A responsively designed site satisfies more users and increases leads. Presently, mobile traffic is steadily growing and will continue to do so, and it’s in your best interest to meet this demand.
- Invest Wisely
Your website is a continuous business investment, not a one-off project. After your site launches, it’s bound to be affected by marketing and technological changes. It’s therefore advisable to have a budget for future developments of your website. That said, don’t work with a website supplier based on their unreasonably cheap offer. You get what you pay for. Instead, pick a supplier who meets your requirements and who has a track record of building outstanding websites that deliver long-term results.
Partner with A Premier Digital Agency
Your website is at the center of online branding. It helps improve your brand image and allows you to manage and share content more efficiently while bringing all aspects of your business together on the internet. Our agency for digital marketing near Duluth GA is comprised of a team of creatives who are dedicated to yielding the best results for your web design that works for you as well as your visitors. To talk about your project, call us today at 404-449-3844.